Case

Maxiwise

Brand, site & productFintech©26

An investing platform built on one promise: clarity in every choice. We built the brand that promise needed, then carried it through the site and into the product.

The idea

Maxiwise reads every fund through one clear lens. We treated it as the brief, not as a slide inside it.

Clarity became form. The A is the only letter that breaks rank, drawn as an apex with no crossbar, an upward arrow. Lifted out on its own it is the logomark.

Delivered

  • Brand strategy
  • Logotype & identity
  • Colour, type & icons
  • Brand book, 32 boards
  • Marketing site, desktop & mobile
  • Product UI
Maxiwise brand book, board 11 of 32 Maxiwise brand book, board 9 of 32 Maxiwise brand book, board 5 of 32 Maxiwise brand book, board 8 of 32 Maxiwise brand book, board 14 of 32 Maxiwise site, Guided by Experts Maxiwise brand book, board 1 of 32 Maxiwise brand book, board 27 of 32 Maxiwise mobile, Decisions You Can Trust Maxiwise brand book, board 23 of 32 Maxiwise brand book, board 3 of 32 Maxiwise product, fund search and filters Maxiwise brand book, board 31 of 32 Maxiwise brand book, board 13 of 32 Maxiwise about page, full design Maxiwise brand book, board 29 of 32
Maxiwise brand book, board 24 of 32 Maxiwise site, Decisions You Can Trust Maxiwise methodology page, full design Maxiwise brand book, board 28 of 32 Maxiwise brand book, board 4 of 32 Maxiwise site, battle-tested methodology Maxiwise brand book, board 6 of 32 Maxiwise brand book, board 15 of 32 Maxiwise brand book, board 2 of 32 Maxiwise brand book, board 26 of 32 Maxiwise brand book, board 10 of 32 Maxiwise brand book, board 7 of 32 Maxiwise product, signed-in home Maxiwise site, built for everyone Maxiwise brand book, board 30 of 32
Maxiwise homepage, full design Maxiwise brand book, board 16 of 32 Maxiwise brand book, board 22 of 32 Maxiwise brand book, board 32 of 32 Maxiwise brand book, board 19 of 32 Maxiwise brand book, board 17 of 32 Maxiwise brand book, board 25 of 32 Maxiwise mobile, Guided by Experts Maxiwise brand book, board 21 of 32 Maxiwise brand book, board 18 of 32 Maxiwise brand book, board 20 of 32 Maxiwise mobile, Clarity over Chaos Maxiwise brand book, board 12 of 32 Maxiwise site, Clarity over Chaos Maxiwise site, consistency and trend view

Mockups and lifestyle photography here are for representation only. They show how the identity behaves in use and are not part of the delivered work.

FAQ

Answered questions.

We solve business problems with brand, design, technology and AI. You tell us what is in the way: nobody remembers the name, the website does not sell, the product confuses people. We work out which of the four it takes, then we make it.

Our core team, across brand, design, technology, content and legal. Each problem gets the specialists it needs, and nobody it does not.

Write a line about what you are building to hello@theopenngroup.com. You get a reply within a working day, then a written scope with a fixed price and a start date before anyone begins.

Both. We advise on where AI earns its place, and we build it: generative identity systems, AI product features, creative coding. Prototyped fast, tested like any other feature, and cut without ceremony when it does not hold up.

Portrait in profile against a red ground

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