Visual
merchandising.
How product is grouped, lit and priced on the floor, with rules a store team can follow every week.
What’s included
(06)A store can open looking right and drift within weeks, because nobody wrote down how the product should sit.
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Product grouping
How stock is arranged: by use, colour, collection or price, chosen for how your customers actually shop.
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Display rules
How many pieces on a table, how a rail is faced, what goes at eye level. Rules with a picture and a reason.
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Focal points
The tables, walls and plinths that carry new or high-margin product, and how often they change.
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Lighting on product
Where the light falls and how it shows colour and texture, worked out with the store lighting plan.
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Pricing and labels
How prices and product information are shown, so they are easy to read without cluttering the display.
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Merchandising guides
A guide the team uses to reset the floor for each season or launch, without waiting for head office.
When you need it
- Every store displays the same product differently
- Your best products are hidden on the bottom shelf
- The floor looks tired between launches
- You are adding stores and cannot visit each one
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Observe
We watch the floor: what people pick up, what they skip and where stock piles up.
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Set
A display plan for each area, tried on a real fixture with real stock.
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Write
The rules, with photographs and diagrams, short enough to use on a busy morning.
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Train
We walk the store team through the guide and review the first reset with them.
What you leave with
- A merchandising plan for each zone of the store
- Display rules with photographs and diagrams
- Focal point and window change plan
- Price card and label templates
- A seasonal reset guide for the store team
Start your project with us
FAQ
Answered questions.
Store design sets the space: layout, fixtures, materials and light. Visual merchandising decides what goes on those fixtures and how, and changes far more often. We do both, and plan them together when we can. See retail and store design.
Yes. Most merchandising work starts with the fixtures you already have. If one is getting in the way, we say so and suggest a change.
By being short, visual and easy to check. The guide shows the correct set-up in photographs, so a manager can compare the floor against it in a few minutes.
