What’s included
(05)Your brand no longer fits the company you have become, but you are afraid of losing the recognition you have built.
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Brand review
An honest look at what is working, what is holding you back and whether a refresh would do.
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Equity check
The parts customers already recognise, such as a colour, a shape or a name, and which of them to keep.
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New direction
Strategy, position and identity updated as far as the problem needs, and no further.
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Name review
Whether the name should stay, change or be screened again before you commit.
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Switch-over plan
A list of every place the brand lives, and the order in which it changes, so nothing breaks on the day.
When you need it
- The company has outgrown the brand it started with.
- You have merged, been acquired or changed what you sell.
- Customers still think of you as the old business.
- Your brand looks dated next to newer competitors.
- You are not sure if you need a rebrand or a refresh.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Review
We look at the brand as customers meet it and tell you plainly whether you need a rebrand, a refresh or neither.
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Keep and change
We agree what to keep for recognition and what to change to fix the problem.
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Redesign
New work is built from the agreed strategy and tested on your real touchpoints.
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Plan the switch
We list every touchpoint and plan the order of change, so the old and new brands do not clash.
What you leave with
- A plain answer on rebrand, refresh or neither
- A note on what to keep and what to change
- An updated strategy and identity
- A touchpoint list for the switch
- Guidelines and source files for the new brand
Start your project with us
FAQ
Answered questions.
If the brand gets in the way of the business, for example it confuses buyers, misstates what you sell or looks out of place next to competitors, you may. If people just feel bored of it, you probably do not. We tell you which one it is before any work is scoped.
A refresh updates how the brand looks and sounds while keeping its core. A rebrand changes deeper things, such as the position, the identity and sometimes the name.
Not if the change is planned. We identify what customers already recognise and keep it, so the new brand still feels like you.
Usually not. If the name is part of the problem, our naming work runs alongside, with every option screened before you see it.
