Advertising
campaigns.
One idea, carried through every channel you pay for. Each piece adds to the last instead of starting again.
What’s included
(05)Most brands run a dozen ads a year that have nothing to do with each other, so none of them builds on the one before.
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The campaign idea
A single thought that can be said in a line and shown in many ways. It is judged on whether it works in your hardest channel, not just the easiest one.
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Channel plan
Where the idea will run and what each place has to do: the film introduces it, the feed repeats it, the hoarding reminds people on the way to buy.
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Master assets
The hero film, key visual and headline set that every other piece is cut from. Made to the standard of your identity, not a lower one.
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Adaptations
Every size, ratio and language the media plan asks for, made from a system so a new format does not mean a new design.
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Campaign toolkit
Templates, rules and source files so your team or another studio can make the next piece without breaking the look.
When you need it
- Your ads change look every quarter and nobody remembers the last one
- Each channel is briefed to a different supplier and it shows
- You have a media budget but no idea worth spending it on
- Your brand is sharp, but your advertising looks like someone else’s
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Brief
We agree what the campaign has to change, for whom, and the number you will judge it by.
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Find the idea
A small number of routes, each shown in the channels it must work in. You choose one.
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Build out
Master assets first, then every adaptation, all from the same system.
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Run and read
Results are read against the creative while it runs, and the weak pieces are remade.
What you leave with
- A campaign idea and the line that carries it
- A channel plan saying what each piece has to do
- Master film, key visual and headlines
- Every adaptation the media plan needs
- A toolkit for the next round
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FAQ
Answered questions.
It is one idea used across every channel you run, so a film, a social post and a billboard feel like parts of the same story. People meet your brand many times in small moments. If each moment says the same thing, it adds up.
We make the creative. If a media agency places your ads, we work to their specs and schedule, and ask for the results so the next round gets better.
Yes, if it is planned for the channels you can afford. A strong idea on two channels does more than a thin one spread over ten. We plan around what you can actually run.
It is built on your identity system, so it should. If your brand is not settled yet, it may be worth starting with brand strategy first.
