What’s included
(06)Your logo looks fine on its own, but nothing around it matches, and every new piece looks like it came from a different company.
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Logo suite
The main mark, the short forms and the small sizes, so it works on a favicon as well as a billboard.
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Colour
A palette with clear roles, checked for contrast on screen and in print.
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Typography
Typefaces chosen for how you speak, with fonts licensed in your company’s name.
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Image direction
How photos, illustration or 3D should look, so every shoot and every image feels like the same brand.
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Motion
How the brand moves on screen, for app transitions, social posts and video.
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Real-world tests
Each route shown on your actual touchpoints: the app icon, the invoice, the pack, the sign.
When you need it
- Your materials look different every time a new designer touches them.
- Your logo breaks at small sizes or on dark backgrounds.
- You have a new strategy or name and nothing to carry it yet.
- You are launching a product and need it to look ready on the first day.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Start from the strategy
We work from your agreed position, so the identity carries a decision rather than a taste.
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Draw routes
A few distinct routes, each built far enough to judge on real things.
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Test on touchpoints
Routes are shown on packs, screens and signs, as we did for all-liv’s packaging, tags and signage.
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Build the system
The chosen route is built out into the full system and its source files.
What you leave with
- A logo suite for every size and background
- A colour palette with clear roles
- Typefaces, licensed in your company’s name
- Image and motion direction
- The identity applied to your key touchpoints
- Every source file, handed over
Start your project with us
FAQ
Answered questions.
A logo is one mark. A visual identity is the system around it: colour, type, imagery and motion, with rules for how they work together. The system is what makes the hundredth piece look like the first.
A few routes, each developed far enough to judge on real things. Not twenty thumbnails on a slide.
Yes. We will still ask the strategy questions. If your answers are already written down, we start from them. If not, see brand strategy.
Yes. You get every source file, and fonts are licensed in your company’s name. Nothing about the identity should ever need our permission.
