What’s included
(06)You found a name you love, then learnt that someone else already owns it, or the domain, or both.
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Naming brief
What the name has to do, who has to say it and the markets it has to work in.
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Name generation
A wide range of directions, from descriptive to invented, explored before anything is shortlisted.
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Trademark screening
Shortlisted names checked against the trademark register in the classes you trade in, with a registered trade mark agent or advocate we engage.
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Domain and handle checks
Whether the domains and social handles you need are free, or what it would take to get them.
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Say-it test
Each name said aloud, spelt from hearing and checked for unwanted meanings in the languages that matter to you.
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Rationale
Why each name works, written so you can explain it to your board and your customers.
When you need it
- You are starting a company or launching a product and have no name yet.
- Your current name is hard to spell, easy to confuse or already in dispute.
- You are entering new markets and the name does not travel.
- You have a favourite name and want to know if it is safe before you print anything.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Brief
We agree what the name must do, the markets it must work in and the names you already like or dislike.
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Explore
We generate names across several directions and cut them down hard.
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Screen
The shortlist is checked against the register and domains before you see it.
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Present
You see a short list of names that cleared screening, each with its rationale and its risks.
What you leave with
- A naming brief
- A shortlist of screened names
- A screening note on each name, in plain language
- Domain and handle availability
- A rationale for each name
Start your project with us
FAQ
Answered questions.
Every shortlisted name is screened against the trademark register and domains before you see it. The legal search and opinion come from a registered trade mark agent or advocate we engage, through our trademark practice.
Yes. We can screen a single name on its own and tell you the risk in plain words, before you spend on it.
Yes. Product names, sub-brands and ranges follow the same process, with an extra check that they sit well under the parent name.
We can. Filing is prepared and lodged by the registered trade mark agent or advocate we engage, and we coordinate it alongside the naming work.
