Performance
creative.
Ad variants made to be tested, not admired. The results decide what gets made next.
What’s included
(06)The ad platforms now pick the audience for you, so the creative is the main thing left that decides whether an ad works.
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Hooks
Several openings for the same ad: a question, a claim, a product shot, a face. The first second decides whether anyone sees the rest.
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Formats
Static, carousel, short video and story formats, each made for how it is seen, mostly on a phone and often with the sound off.
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Offers and messages
Different reasons to act, written and designed as separate variants, so the test tells you which one people care about.
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Variant system
A set of templates built on your identity, so new versions can be made quickly and still look like you.
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Creative read-out
Results read against each variant: what won, what lost, and a reasoned guess at why.
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Next round
New variants made from what the last round taught, and the losers retired.
When you need it
- Your ads stop working after a few weeks and you run out of new ones
- You test audiences endlessly but rarely test the creative
- Your ad account has plenty of data and no one reading it for the design
- Your best performing ads look nothing like your brand
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Audit
We look at the ads you have run and what the numbers already say about them.
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Plan the test
Which hooks, formats and offers to test first, and what result counts as a win.
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Make variants
A first batch built from the variant system, sized for every placement.
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Read and remake
Results read with you or your media team, and the next batch made from what worked.
What you leave with
- A test plan: what to try, in what order
- Ad sets with hook, format and offer variants
- Templates for quick new versions
- A read-out after each round
- Source files for every ad
Also in Advertising & Growth
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FAQ
Answered questions.
It is ad creative made for paid channels where results are measured, such as social and search ads. Instead of one finished ad, you get variants built to be compared, so the numbers show what to keep.
The ones you run on. Most work is for social and video placements on a phone, but we size and adapt for every placement in your plan.
We make and improve the creative. We need access to the results, or a regular report from whoever runs the account, so each round is made from evidence rather than taste.
Enough to answer one question at a time. A few clear variants on a single idea teach more than many that change everything at once.
