What’s included
(05)Your brand drifts every time a new designer, agency or intern makes something, because nobody wrote down how it works.
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Rules with reasons
How the logo, colour, type and imagery are used, and why, so people can make sound calls in cases the book does not cover.
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Do and do not
Clear examples of right and wrong use, drawn from the mistakes people actually make.
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Voice and writing
How the brand sounds, with examples of headlines, product copy and messages.
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Working templates
Ready files for the things you make most, such as decks, social posts and documents.
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Asset library
Logos, colour values and fonts organised so anyone can find the right file.
When you need it
- You have an identity but no written rules for using it.
- Your current guidelines are a PDF nobody opens.
- You work with several agencies or freelancers and the results do not match.
- Your team is growing and new people keep asking how to use the logo.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Audit
We collect what your team and partners have made and note where the brand slips.
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Write
Rules are written plainly, with the reason for each one, so they hold up without us.
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Build files
Templates and an organised asset library for the things you make most often.
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Hand over
We walk your team through the book and the files, so they can use them from the next job.
What you leave with
- A brand book, written in plain language
- Do and do not examples
- Voice and writing guidance
- Working templates for everyday pieces
- An organised library of logos, colours and fonts
Start your project with us
FAQ
Answered questions.
At least the logo, colour, type, imagery and voice, each with the reason behind the rule. Good guidelines also include working templates, so people follow the rules by starting from the right file.
Yes. We start from your existing files, fill the gaps and write down the rules your team is already guessing at.
Either, depending on who uses it. What matters is that people can find the rule they need quickly and get the right file in the same place.
We will tell you. Writing rules for a weak system only spreads the weakness. In that case, start with visual identity.
