Web design.

Marketing sites with pace and a point of view. Words first, layout around them, one job per page.

A laptop on a desk showing a website designed by Openn

What’s included

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Many websites look finished and still do not sell, because the design was made before anyone decided what each page had to say.

  1. Words before layout

    We write or shape the copy first, so the design is built around what you need to say instead of boxes waiting for text.

  2. One job per page

    Each page has a single thing it has to get the visitor to do. Everything on it either helps that or is cut.

  3. Site structure

    The pages you need, how they link and what a visitor finds at each step, planned before the first layout.

  4. Pace and point of view

    Layouts that move a reader down the page with rhythm, and a look that could only be yours, built from your identity.

  5. Mobile first

    Most visitors arrive on a phone. Every page is designed small first, then opened up for larger screens.

  6. Ready to build

    Designs made with the platform in mind, whether that is Webflow, Shopify or hand-built, so the site that launches matches the one you approved.

When you need it

  • Visitors arrive and leave without doing anything
  • Your site no longer describes what you actually do
  • Every page tries to say everything at once
  • You have a new brand and the website still shows the old one

How it runs

(04)

You get a written scope, a fixed price and a start date before anyone begins.

  1. Plan

    The pages, the job each one does and the words it needs, agreed with you first.

  2. Write

    Headlines and key copy drafted, so the layout has real content to fit.

  3. Design

    Key pages in full, on phone and desktop, then the rest of the site built from the same parts.

  4. Hand to build

    Files and specs for the developers, or straight to our build team, with a review of the site before launch.

What you leave with

  • A sitemap with one job per page
  • Page copy or a copy brief
  • Designs for every page, on phone and desktop
  • A set of reusable page sections
  • Files ready for Webflow, Shopify or custom build

Start your project with us

FAQ

Answered questions.

Yes. Design sits in this practice and the build in Digital & Technology. You can hire us for both, or for the design alone with your own developers.

We can. The words come first in our process, so we either write them or work closely with whoever does.

Yes. We design with the platform in mind, so pages are built from sections your team can reuse and edit after launch.

Yes. We designed the marketing website for Maxiwise, an investing platform, built on the identity we also designed for them.

Portrait in profile against a red ground