IP strategy.
What to protect, where, and in what order: names, logos, taglines, designs. Planned around where you sell today and where you will sell next.
What’s included
(05)Most brands file one mark, in one country, and only find the gaps when a new market or a copycat shows them.
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An inventory of what you own
A simple list of your marks, logos, taglines, product designs, domains and handles, and who holds each one.
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What to protect first
An order of priority, so the things that carry the most value are protected before the rest.
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Where to protect it
Trademark rights stop at the border. The markets, marketplaces and manufacturing countries where protection matters are listed in order.
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More than names
Where registering the look of a product or pack makes sense, alongside the name and the logo.
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Gaps and risks
Marks held by the wrong person, classes left uncovered and renewals coming due, flagged so they can be fixed.
When you need it
- You are about to sell abroad or on a new marketplace
- You have several product names and are not sure which are protected
- A founder, agency or partner holds a mark that the company should own
- You are preparing for funding and want the brand in order
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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List
Everything the brand uses is listed, along with who owns it and what is already filed.
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Map
Your current and next markets are mapped against what is protected today.
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Prioritise
A plan is set for what to protect, where and in what order, with the reasons.
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Act
Filings and fixes are carried out with the registered trade mark agent or advocate we engage, one step at a time.
What you leave with
- A register of what your brand owns
- A list of gaps and risks
- A plan of what to protect, where and in what order
- A record of renewal dates to watch
Also in Trademark & Legal
Start your project with us
FAQ
Answered questions.
No. A registration protects the brand only in the country that granted it. If you export, sell on overseas marketplaces or make goods abroad, each market needs its own plan.
No. A small business with one name needs it too, just a shorter version. Knowing what to file first saves money on filings that do not matter yet.
Often yes, but not always first. The plan sets the order based on how you use each one. If the logo is still being made, identity work and protection can be planned together.
