Trademark
clearance.
A clear recommendation before you print: go, go with changes, or choose another name. Made while changing course is still cheap.
What’s included
(05)Finding out a name is taken after the boxes are printed means paying for the launch twice.
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One recommendation
The search results and the opinion of the registered trade mark agent or advocate we engage, brought together into a single call.
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The reasons behind it
Which marks drove the decision and why, so you can explain it to your partners or your board.
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Changes that lower the risk
Where a name is close but workable, the changes that might make it safer, such as a different word, a different logo or a narrower list of goods.
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Options if it is a no
What else is possible when a conflict turns up, from a new name to talking with the other owner.
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Taglines and sub-brands
Product names and taglines can be checked the same way, not only the company name.
When you need it
- Your launch date is set and the name is not yet checked
- A search turned up a mark that looks close to yours
- You are choosing between two or three names
- Investors or partners have asked if the name is clear
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Gather
The search results, your plans and the markets you will sell in are put together in one place.
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Review
The registered trade mark agent or advocate we engage gives an opinion on the conflicts that matter.
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Decide
You get one recommendation: go, go with changes, or choose another name.
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Next step
If it is a go, the application is prepared for filing. If not, we help you pick the next name to test.
What you leave with
- A written clearance recommendation
- The opinion it is based on
- Changes that could lower the risk, where there are any
- A clear next step, whether that is filing or a new name
Also in Trademark & Legal
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FAQ
Answered questions.
A search finds what is on the register. Clearance is the decision you make from it, with a legal opinion behind it. You get one answer you can act on, not a list to work through.
You still have options. Sometimes small changes lower the risk enough. Sometimes a new name is the safer road, and our naming work can start from there.
No one can. Clearance lowers the risk and tells you plainly where it stands, but the Registry and other owners have their say during examination and publication.
Before you get attached to it and before you spend on it. Packaging, signage and domains are much cheaper to change on paper.
