Case
all-liv
An activewear label, drawn three ways. We took each route onto the box, the tag, the shopfront and the kit, so the choice was made on real applications, not a logo sheet.
The idea
The mark is a ripple: rings spreading from a centre, printed oversized and half-visible so it reads as texture, not a logo.
It works because it never has to be read. On a kraft mailer it is an emboss you notice late. On a blade sign it is scale. On a chest it is a small embroidery. Clay and ivory hold the palette together, warm enough to sit against skin.
Delivered
- Three logotype routes
- Wordmark & ripple mark
- Colour palette
- Packaging
- Swing tags
- Signage
- Apparel application
Mockups and lifestyle photography here are for representation only. They show how the identity behaves in use and are not part of the delivered work.
FAQ
Answered questions.
We solve business problems with brand, design, technology and AI. You tell us what is in the way: nobody remembers the name, the website does not sell, the product confuses people. We work out which of the four it takes, then we make it.
Our core team, across brand, design, technology, content and legal. Each problem gets the specialists it needs, and nobody it does not.
Write a line about what you are building to hello@theopenngroup.com. You get a reply within a working day, then a written scope with a fixed price and a start date before anyone begins.
Both. We advise on where AI earns its place, and we build it: generative identity systems, AI product features, creative coding. Prototyped fast, tested like any other feature, and cut without ceremony when it does not hold up.
