Services05 of 08

Content &
Communications.

Your brand sounds like itself in every post, film and deck. Shoots, edits and CGI are planned as one system.

Two models in white linen against a blue sky, from a campaign shoot

What’s included

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Content gets expensive when every piece starts from zero. We plan it once, so one idea and one shoot feed everything you publish.

  1. Content strategy

    What you will say, to whom, where and how often, tied to what you want the reader to do next. One good idea planned into many pieces.

  2. Copywriting

    Website, product, packaging and campaign copy in a voice that is yours. Written before the layout, with proof in place of adjectives.

  3. Social creative

    Posts and templates made for a phone, mid-scroll, with the sound off. Built as a kit your team can keep using.

  4. Motion graphics

    Logo animation, explainers and product motion that follow the identity, delivered in the format each place needs.

  5. Video editing

    Cuts paced for attention, with sound and grade treated as half the work. Versions for every platform from one edit.

  6. CGI

    3D product and space renders that sit beside your photography without anyone telling which is which. Reviewed in stages, while changes are still cheap.

  7. Shoot & production

    Photo and film shoots planned for every place the pictures will be used, with releases and usage rights settled before the camera rolls.

  8. Decks

    Pitch, sales and investor decks that still make sense read alone, on a phone, without you in the room.

How it runs

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You get a written scope, a fixed price and a start date before anyone begins.

  1. Plan

    The audience, the message and a list of every place the content has to work.

  2. Write

    Words first. Scripts, copy and shot lists are approved before production starts.

  3. Produce

    Shoot, design, animate and edit, with reviews at the stages where changes are still cheap.

  4. Deliver

    Every format and size, named and organised, with the templates and source files.

What you leave with

  • A content plan and calendar
  • Copy and scripts in your voice
  • Photography, film and CGI, with usage rights in writing
  • Social and motion templates
  • Final files in every format you need

From the journal

  1. Content Copywriting

    Write the words before the layout

    Placeholder text is polite. It is always the right length, never awkward and says nothing. Real words are none of those things, which is why they should come first.
  2. Content Shoot & production

    Plan the shoot for every place it will be used

    A shoot planned only for the hero image leaves the rest of the year’s content to stock photos. One day, planned properly, can cover it.
  3. Content Motion graphics

    Motion is part of the identity

    Most brand guidelines describe a logo that never moves. Most people now meet brands on screens where everything does.
All notes on Content
Next service Advertising & Growth

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FAQ

Answered questions.

Both. A single film or deck is fine. For ongoing content we plan in batches, so a month of posts comes from one shoot and one round of approvals.

You get the usage rights you need, in writing, before the shoot. Model releases and location permissions are part of the plan. See Trademark & Legal.

Yes. Where the guidelines leave gaps, such as motion or tone of voice, we fill them and write down what was decided.

Portrait in profile against a red ground