Launch
campaigns.
A launch planned as a sequence, not a single day. The build-up, the moment and what happens after.
What’s included
(05)Most launches spend everything on the day itself, then go quiet just as people start paying attention.
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Launch sequence
A plan for the weeks before, the day and the weeks after, with what each stage has to achieve.
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Build-up
Teasers, waitlists and early previews that give people a reason to be there on the day.
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Launch day assets
The film, the announcement, the site banner, the social posts and the email, all ready and all saying the same thing.
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After the launch
Follow-up content and ads for the people who noticed, so interest turns into trials, sign-ups or sales.
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Launch checklist
Every asset, owner and go-live moment listed, so nothing is still being made on the morning.
When you need it
- You have a launch date and nothing planned after it
- A new product, store or brand is going live and needs to be noticed
- You are relaunching after a rebrand and want people to see the change
- Your last launch got attention for a day and then disappeared
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Set the goal
What the launch has to produce, and by when you will judge it.
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Plan the sequence
The stages before, on and after the day, and what each one needs.
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Make
Every asset for every stage, built from one system and ready before launch.
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Follow through
Results read in the weeks after, and the next pieces adjusted to match.
What you leave with
- A launch plan from build-up to follow-through
- Teaser and pre-launch assets
- Launch day film, posts, email and banners
- Post-launch ads and content
- A launch checklist with every go-live moment
Start your project with us
FAQ
Answered questions.
We start from the result you need, then work backwards and forwards from the day. The build-up gives people a reason to show up, the day gives them the news, and the weeks after give them a reason to act.
Yes. A brand launch follows the same sequence, and it helps when the identity is already settled. If it is not, we can do the rebrand and the launch together.
Yes, it is a common first project. It has a clear goal and a fixed date, which makes the scope easy to agree in writing.
The weeks after the day are part of the plan for that reason. We read the results and change the follow-up while there is still attention to work with.
