What’s included
(05)Buyers cannot tell you apart from your competitors, so the decision comes down to price.
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Category map
Where each competitor stands and what they claim, laid out so the crowded ground and the empty ground are easy to see.
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The choice
The ground you will hold, and the things you will stop saying because someone else already owns them.
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Positioning statement
One or two sentences that set out who it is for, what it is and why it is different.
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The sales line
The same idea in words a person can say out loud on a first call.
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Proof points
The facts that back the claim, so the position holds up when a buyer pushes on it.
When you need it
- Prospects keep asking how you differ from a named competitor.
- Your website could belong to anyone in your category.
- You win on price more often than on reasons.
- You are entering a crowded market and need a reason to be noticed.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Map
We read the category as a buyer meets it: websites, sales pages, reviews and ads.
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Find the gap
We look for the ground nobody is holding that you can honestly claim.
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Commit
We write the position and the line, and list what you will stop saying.
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Test
We try the line in real settings, such as a sales call or a homepage, and tighten it until it holds.
What you leave with
- A category map of your competitors
- A positioning statement
- A sales line for calls and pitches
- Proof points that back the claim
- A short list of claims to drop
Start your project with us
FAQ
Answered questions.
It is the place your brand holds in a buyer’s mind compared with the alternatives. Good positioning makes a clear choice, so people know what you are for and what you are not.
Yes. Positioning is a set of decisions and words. Many clients change the position first and let the visuals catch up later, if at all.
It rarely is. Most competitors say the same few things. The open ground is usually a narrower audience, a different promise or a plainer way of saying it.
It is one part of it. If you also need audience, voice and personality worked out, see brand strategy.
