Outdoor
advertising.
Billboards, transit and large format, designed for someone moving past at speed. A few words, one picture, your name.
What’s included
(05)An outdoor ad gets a few seconds from a driver or a commuter, and most are designed as if people will stand and read them.
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Billboards and hoardings
Roadside and rooftop sites designed around a short line, a strong image and a brand that is clear from far away.
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Transit
Bus, metro, airport and station formats, where the viewing time and distance are different from the road.
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Large format and building wraps
Very large sites where scale, crops and seams need planning before anything is drawn.
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Legibility checks
Every design viewed at its real size and distance in a mock-up of the site, before it goes to print.
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Print-ready files
Artwork built to each media owner’s specs: size, bleed, resolution and colour, ready to send.
When you need it
- You have booked outdoor sites and need artwork that works on them
- Your current hoardings carry too many words to read from a car
- Your outdoor ads do not look like the rest of your campaign
- You need the same design adapted to many different site sizes
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Site list
We gather every site, its size, its spec and how people pass it.
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Design
The line, the image and the brand, set for distance first and detail second.
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Check in place
Each design shown on a mock-up of the real site, at the size and distance it will be seen.
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Artwork
Print-ready files for every site, checked against the media owner’s specs.
What you leave with
- OOH designs for every booked site
- Mock-ups of each design in place
- Print-ready artwork to each media owner’s spec
- Adaptation rules for future sites
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FAQ
Answered questions.
As few as possible. A roadside ad is often seen for a few seconds, so one short line, one image and a clear brand usually beat anything longer. We test each design at viewing distance before it goes to print.
Yes. We design the key visual so it holds up in tall, wide and square formats, and then adapt it to each site’s specs.
We design the creative for the sites you or your media agency book, and work to each media owner’s specs and deadlines.
It should feel like the same campaign. Outdoor is usually one part of a wider campaign, and it works harder when people have seen the idea somewhere else too.
