Store identity.
Your identity carried into the space, from the sign outside to the label on the shelf.
What’s included
(05)A brand that looks sharp on screen can turn generic the moment it is printed on a fascia and fixed to a wall.
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Exterior signage
Fascia, projecting and hanging signs, sized and detailed for the street, the building and local rules your contractor will check.
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Wayfinding
Signs that tell people where things are without making them read too much. Placed where decisions are made, not where walls are free.
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Wall and window graphics
Large-format graphics, manifestations on glass and feature walls that use your identity at room scale.
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Shelf and price graphics
Shelf strips, price cards and product labels designed as a family, with templates the team can update.
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The small details
Bags, receipts, staff badges, door handles and the till area. The things customers touch and remember.
When you need it
- Your shop sign was made by the printer, not designed
- Customers keep asking staff where things are
- Each of your stores has drifted into its own look
- You have a new identity and the store still carries the old one
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Audit
Every sign, graphic and printed thing in the store, photographed and listed, with what each one has to do.
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Apply
The identity worked out at real scale: type sizes for reading distance, colour on real materials, the logo lit at night.
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Detail
Artwork, sizes, fixings and materials for each item, ready for a sign maker to quote.
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Check
We review proofs and samples, then the installed signs, before the store opens.
What you leave with
- A signage and wayfinding plan for the store
- Print-ready artwork for every sign and graphic
- Material, finish and fixing specifications
- Templates for price cards and shelf graphics
- A short guide so new stores stay consistent
Start your project with us
FAQ
Answered questions.
It helps. If you have one, we carry it into the space and fill the gaps it never had to answer, such as how the logo is lit. If you do not, we can design one first through Brand.
Yes. We supply artwork and specifications to their requirements, review their proofs and samples, and check the installed result.
The signs and cues that help people find their way: departments, fitting rooms, the till, the exit. Good wayfinding is short, placed where people decide, and readable from where they stand.
