Services08 of 08
Trademark &
Legal.
Search, clearance and filing with qualified counsel, so you own the name before you spend on it, not after someone objects.
What’s included
(06)Finding out a name is taken is cheap before launch and expensive after it. Our legal team sits beside the designers, so the name, the logo and the paperwork move together.
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Trademark search
A search of the register for marks the same as yours, or close to it, in the classes you trade in. The results are read for you as a judgement of risk, not handed over as a list.
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Clearance
A clear recommendation before you print: go, go with changes, or choose another name. Done while changing course is still cheap.
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Filing
The application prepared and filed with counsel in the right classes, then followed through examination, objections and publication.
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IP strategy
What to protect, where, and in what order: names, logos, taglines, designs. Planned around where you sell today and where you will sell next.
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Licensing
Agreements for lending or borrowing a brand, with the terms that matter set at the start: scope, quality, money and what happens when it ends.
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Usage rights
Who owns the photos, fonts, music and footage in your brand, and what you may do with them, checked and put in writing.
This page is general information, not legal advice. Advice on your own situation comes from counsel once you engage us.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Search
The register, the market and the domains, for the name and the logo.
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Advise
A plain recommendation on risk, with options if the first choice is not safe.
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File
Applications prepared and filed with counsel, in the classes that fit your business.
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Follow through
Examination reports, objections and renewals tracked and answered, so the mark stays yours.
What you leave with
- A search report, read for you in plain language
- A clearance recommendation
- Filed applications and their receipts
- A map of what you own and what to protect next
- Licence and usage terms, in writing
From the journal
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Clear the name before you print the boxes
Finding out that a name is already taken is cheap before launch and very expensive after it. A clearance search is how you find out early. -
Who owns the photos in your campaign?
Paying for a photograph and owning the right to use it anywhere, for as long as you like, are not always the same thing. The difference is decided in the agreement, before the shoot. -
Naming a company you can actually own
The hardest part of naming is not finding a name people like. It is finding one that nobody else already owns, in the places your business will need it.
Start your project with us
FAQ
Answered questions.
Before you get attached to it, and well before you print anything. On our naming projects the shortlist is screened before you see it.
No. Filing starts the process: examination, possible objections, publication, then registration. You can use the TM symbol while the application is pending. The R symbol is only for a registered mark.
Qualified counsel, working beside the designers. You talk to them directly, not through an account manager.
Yes. We run a search first, so you know the risk before you pay to file, then prepare and file the application with counsel.
