What’s included
(05)Your team describes the company five different ways, and every new hire, agency and investor hears a different story.
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Audience
Who the brand is for, named closely enough that you can tell when someone is not the customer.
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The offer
What you actually give people, in their words, not the words on your org chart.
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Reason to choose you
Why a buyer picks you over the next three companies in the category, stated as something you can prove.
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Personality and voice
How the brand behaves and sounds, so writing and design start from the same place.
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The one-page summary
The decisions on a page or two, plain enough to read aloud in a team meeting.
When you need it
- Founders and sales describe the company differently.
- You are about to brief a designer or an agency and cannot say what you stand for.
- You have grown into new products and the old story no longer fits.
- Investors or partners keep asking what makes you different.
How it runs
(04)You get a written scope, a fixed price and a start date before anyone begins.
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Interview
We talk to the people who run the company and to customers, including some who chose a competitor.
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Read the category
We look at how your competitors present themselves, the way a buyer meets them.
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Write
The audience, offer, reason to choose you and voice, drafted short and tested against what we heard.
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Sign off
You agree the strategy in writing before any design starts, so nothing downstream has to guess.
What you leave with
- A short brand strategy document
- A clear statement of who the brand is for
- The reason to choose you, in one or two sentences
- Personality and voice principles
- A brief your designers and writers can work from
Start your project with us
FAQ
Answered questions.
It is the set of decisions behind everything you make: who you serve, what you offer and why someone should pick you. Written down, it lets design, copy and sales pull the same way.
Strategy covers the whole brand: audience, offer, personality and voice. Positioning is one part of it, the choice of ground you hold against competitors. We can do either on its own.
It helps. A logo drawn without a position is decoration. If your strategy is already written down, we start from it rather than redo it.
No. The point is that your team can remember it. It is a few pages, written in the words you would use with a customer.
