Decks are usually built for the meeting: big images, a few words, the story carried by whoever is speaking. Then the file is emailed to the people who were not there, and those slides mean very little without the voice that went with them.
Make the titles do the work
Read only the slide titles in order. If they tell the story on their own, the deck will survive being forwarded. “Market overview” says nothing. “Most buyers in this category still order by phone” says something.
One idea per slide
A slide that makes three points is remembered for none of them. Split it. Decks with more slides that each say one thing are easier to follow than fewer slides packed full.
Show the evidence close to the claim
When a slide makes a claim, the proof should sit on the same slide: the number, the quote, the picture. Sending the reader to an appendix breaks the argument at the moment it needs support.
Design a system for the next one
The next deck will be made in a hurry by someone else. A template with the common layouts already built, title, statement, comparison, quote, numbers, keeps it on-brand and saves hours each time.
